The Business of Basketball Project is an annual task presented to the NBA's cohort of summer interns. Interns are given a mission to either answer a question The League has been puzzled with or improve an already existing segment of their business. Placed in groups of eight, our intern class was randomly assigned different prompts to research and investigate over the course of our program. In the end, we presented our findings to a team of League executives.  

Above is the prompt our group answered. Below is the full presentation. Please click on the photo to view the PDF version in another tab.